Monthly Archives: November 2018

Incredible Lessons I’ve Learned About

Tips of Finding a Top Startup in Latin America
First, you should befriend the various marketing agencies. In Latin America, there are various agencies that charge you to do all your marketing. However, startups are usually small and may not generate enough capital to pay these agents. You can, therefore, market your brand using online platforms. For example, Google was launched in Latin America, and it threw a lot of advertising agencies below the bus. This is due to the fact that, you can tailor adverts for a specific audience, and it aids in direct communication with clients. You can use such a medium to reach your clients at a lesser fee, and reach most people.
You should learn how your competitors operate and capitalize on their weaknesses to have a higher hand in the market. When agents sell your products, they will charge you for the same service. If there are similar products trading in the market, then you have no option but to treat your agents better than your competitors do. You can achieve this by increasing their commissions in addition what they get as performance. Research identifies Latin Americans as the world’s most prolific internet and mobile phone use. This is a key indicator that such platforms can be used by any entrepreneur to grow their startups. It was also discovered that a huge number of people in Latin America feel comfortable engaging with businesses and people who are linked with their families in one way or the other. Therefore, as you shift to digital forums, it is important for you to maintain the offline strategies. There are a number of strategies you can employ to engage well with your customers like complimenting the local stuff like foods and drinks.
It is also advisable for you to research and learn more about the tax laws of all the countries in Latin America. This will help you in making proper adjustments for the customers to acquire your products cheaply. You should avoid seeing Latin America as an entity with homogeneous traits. Even though they speak same languages, there are a lot of differences among them. You should, therefore, hire local staff who understand the local environment well. The region has diverse cultural and social practices which make it hard for entrepreneurs to run businesses there. You, however, require a clear mindset, strategy, and enthusiasm to start and run a startup successfully. People like Craig Dempsey are some of the entrepreneurs who overcame these challenges, and put up business empires in Latin America.